A lot of hard work goes into startinging an e-commerce business. You have spent countless hours ensuring everything is on track, but are not quite sure you have captured everything. Use our checklist below as a guide.
Why Do You Need a Checklist?
There are so many elements that go into successfully launching an e-commerce business online. When everything is happening at once, it is possible to miss an essential component. Having a checklist allows you to streamline your processes while ensuring that you capture everything. A useful list should be precise and easy to use, no matter what kind of situation you are facing. We have simplified the process for you by developing a comprehensive checklist. You must take the following consideration when starting your e-commerce business. Here are the key things you need to look out for:
1. Do You Have Multiple Sales Channels?
With so many people shopping online, you must give them multiple channels to reach your e-commerce platform. When choosing a channel, look for the one that will serve your business needs best. You should then integrate it with your store so that your customers can shop from wherever they are, without needing to come to your website. Platforms such as Shopify will allow you to integrate multiple channels like eBay, Amazon, Facebook, Google shopping, among others. It allows you to keep track of products, orders, and customers.
2. Do You Have a Custom Domain
A custom domain makes it easy for people to find you, and it will help with brand recognition. The process starts with getting the right business name. Your URL will have elements of your business name. Use the name and domain name generator tools available online. Once you pick the one you want, you must do a name search to see whether it is available. If it is, register it so that no one else can use the business and domain name. If you are on the Shopify platform, it is much easier because you can purchase it directly from there. You can also buy a domain name from the online marketplace.
3. Do You Have Multiple Payment Gateways?
Multiple payment gateways will make the transaction process easy for your customers. They should be able to use different options, including credit cards, debit cards, PayPal, Google Pay, Amazon Pay, among others. The process has to be fast and efficient; otherwise, a customer can abandon a purchase out of frustration.
4. Have You Taken Care of the Standard Pages
There are certain pages you must incorporate in your website so that the customer has an easy time knowing more about your brand and products. These include:-
- The homepage which sets the tone of your website. It is the most crucial page, and it must, therefore, be attractive, easy-to-navigate, and provide as much information as possible without cluttering the page.
- The contact page must include all the details that will help the customers get in touch with you in case they need to. It should have your email, telephone, and physical address if any. A contact form will make it easy for the customer to send you a message, by replying directly from your web page.
- The about page will give company and brand information.
- The FAQ page preempts any questions the customers may have. It also allows you to describe your brand and products in greater detail.
- The store or shop is Where your customers will go to make their purchases.
5. Have You Set Up Your Email Notification Settings
Platforms such as Shopify will allow you to automate your email notifications. It allows for easy communication between you and the customers. Other things to include are abandoned cart notifications, confirmations of orders, notifications on shipping, and e-receipts, among others.
6. Have You Done an Audit of Your Content
Some seemingly small mistakes can have a negative impact on your online business. Ensure your content has correct spellings, grammar, working Links, among others. Also check that your website is mobile responsive, how fast the pages are loading, how easy it is to navigate through the pages on desktop or mobile among others.
7. Image Optimization
If you do not optimize images, your pages will load very slowly, and it can be frustrating for a customer. The wrong titles or descriptions will also hurt your SEO. You must, therefore, do the following: –
- Use keywords which will help with SEO and alt attributes
- Compress images so that it reduces the size
- File types such as jpg or png work well. if you are using Thumbnails, make them as small as possible
- Run image tests so that you know whether they are working or not
8. Do You Have Analytic Tools?
You can only run your store successfully if you can measure the outcome of all your activities. Tools such as Google analytics are free and extremely helpful in data collection. However, there are so many other options on the online platform.
Important things to consider
- Have a pre-launch marketing plan to raise awareness for your upcoming online store.
- Check that your tax and shipping settings are correct. You may want to work with a financial expert to check out the tax issues because some jobs are best left to the experts.
- Ensure that your contact details are on all the web pages.
- A Call to Action is also a fantastic way of creating urgency.
- Add the relevant apps which will help in running your store. Shopify has thousands of them, but you should only download what you need. Some have a monthly cost which will impact on your bottom line. Too many plugins may also interfere with the page loading speeds
Our checklist above has covered the essential components to look out for when setting up your online store. If you have a tick to everything, you are now ready to launch your e-commerce store. With the right marketing strategies, fantastic product, outstanding customer support, you are well on the way to becoming a very successful online entrepreneur. Good luck!