Shopify continues to be a very popular e-commerce platform because it offers an all-in-one solution. You get multiple benefits, including the ability to build your online store on your own. Several themes will allow you to customize the store as you desire. The platform has tools like the name generator, which will help you pick a business and domain name. You get multiple payment gateways and relevant tools to help with aspects such as marketing.
The platform is easy to use, and you can achieve most of the tasks by following the prompts. Shopify also has one of the best customer support, which you can access 24/7. However, you will need to learn the Liquid coding language, which is unique to Shopify.
So How Do You Set Up An E-Commerce Business On Shopify?
Setting up your online store on Shopify requires you to follow specific steps.
- Log onto shopify.com and click on the get started button
- Fill in the sign-up form, which will require your email address, password, and the Store name.
- Click on the create your store button,
- The site will direct you to fill in a complete form requiring a physical address, country of operation, phone number, among others.
- Click on the Next button
- You will go to the ’tell us about yourself’ section where you will give information on whether you are already selling, or are setting up a store for a client.
There are certain pages you need to be aware of when setting up your online store on Shopify.
The dashboard has all the details concerning your store. It is also where all the action happens including: –
- Receiving and managing orders
- Inventory management
- Collection of customer data
- Report generation so that you can know how your store is performing.
- Apps installation
- Access to the relevant settings including payment, check out, taxes and shipping, among others.
You get to customize the store as per your requirements on the dashboard. You will need to highlight the products you want to sell and add them on to your store. It also gives you different platforms on which you can sell, including Facebook, point of sale, existing websites, or setting up your online store.
It is very easy to add images using the drag-and-drop tool.
· Designing Your Shopify Store
You have the option of so many themes for your online store. The Themes are easily accessible on the Shopify theme store, and you have the option of free ones, and paid ones. You do not need any designing skills; all you need to do is pick the one that looks good to you, and publish it.
You have the option of customizing the themes. You can, therefore, choose the colors, theme variations, fonts, among others. The Shopify design experts will help you overcome any challenges you may have. It is a team of design agencies that will offer their services at a fee to help you customize your site.
You should check out the reviews on any theme you pick. You will find a lot of information in the discussions, including whether the theme is responsive, mobile-friendly, among others. Reading user reviews is important because you will save a lot of time by avoiding those that are not very good.
Before publishing, preview the themes so that you know what it looks like. Shopify even has demos for the different styles, so you know upfront what you will be getting.
· Choosing a domain
Your store will get a default domain, but you can upgrade it by clicking on the ‘buy new domain button.’
· Payment Options
Shopify allows for the integration of different payment gateways. It also has the Shopify payment, which does not attract a fee any time there is a transaction. There are several payment options available on the Shopify ecommerce platform, including debit and credit card payments, PayPal, Amazon pay, Google play, among others.
· Launching The Online Store
Once you have set up your Shopify ecommerce platform, you will need to make it accessible to the public. Click on the unlock your store button on the online store > overview page. You will need to sign up to one of the packages so you can take advantage of the different benefits of operating on the shopping platform.
· Crucial Things to Note
- Shopify has a 14-day free trial, during which you can decide whether you want to be on that platform or not.
- Shopify has optimized all its themes for smart appliances like mobile and tablet, as well as desktop.
- Transacting through the 3rd party payment gateways will attract a fee for each transaction. The amount will depend on the Shopify subscription package you have signed up to.
- Ensure you test the system so that you know whether it is working. Shopify has the Bogus Gateway that will allow you to simulate an actual transaction. Make sure you deactivate the credit card gateway before doing the simulation.
- You can also do a genuine transaction when doing the system check. You will go through all the steps as a customer would, but remember to cancel the order immediately otherwise you will pay transaction fees, and not get a refund.
- If you have any passwords on the storefront, make sure you remove them. No one will access your site once you launch it.
- Get someone to look at the website before going live. If you have some money, get an expert to give it a once-over. The expert may pick up on specific areas that may need some tweaking.
The Shopify ecommerce platform is easy to set up, has a friendly user interface, and the prompts are straightforward to follow. You have so many themes which will help you design an attractive store that will help you get attention from their online audience. Take your time to come up with a proper storefront using the tools available on Shopify.