Deciding to start your own business can seem like a daunting process, especially if you have never tried anything like this before. Luckily, plenty of other people have done it and now you can benefit from the experience they gained and their success, and their mistakes.
If you are wondering how to start an ecommerce business online with Shopify, you are in the right place. We have 10 time-tested steps that will help you launch your own Shopify store.
Step 1: Find a Business Idea
Finding a business idea is something you can approach by relying on proven strategies that have worked for other entrepreneurs. Here are three ways to find a product you can sell online on Shopify:
- Consider your personal interests: Are there products you can sell that relate to your interests or skills?
- Research existing (popular) products: Check product reviews to see if there are complaints about the products. See if you can find gaps in the market and offer a proper solution.
- Capitalize on trends: If you notice a product popping up everywhere, make the most out of it.
All you need is a great idea to get started. Many successful businesses launched with one product and expanded later.
Step 2: Validate Your Idea
This might sound serious, but it is really just a matter of testing whether your customers are willing to pay for your products before you invest too much time into it.
There are many ways to validate your idea. Here are some tactical examples to keep in mind.
- Set up your store and take preorders
- Launch a crowdfunding campaign
- Create a prototype of your product to sell
Learn from direct customer feedback and understand how your products are being used.
Step 3: Find a Business Name
Starting an ecommerce business from scratch means finding a good business name. Make sure the name is short, memorable, and isn’t already in use.
Shopify name generator can help you come up with a list of ideas. A strong name will have these three characteristics:
- Short and simple
Step 4: Sign Up for Shopify
Go to the Shopify website, find the Get Started button and click on it. Fill in your business name, email address, and password.
After you click Next, share more info about yourself by specifying how much you plan to sell. When complete, Enter My Store button.
You will be asked if you would like to make an online or a physical store. Then, you will be asked to fill in personal information such as your phone number, address, etc.
Step 5: Add Products to Your Store
The Add product page is quite similar to WordPress. You can fill in the details like title, price, description, price, and vendor.
Step 6: Customize the Look of Your Website
If you want to start your ecommerce business right, customize the look of your website. You can customize anything from colors to logos. Although this takes a bit of your time, it is all worth it.
You can give your store a unique look.
Step 7: Set up The Domain
After you design your website to your preferences, it is time to select a domain and make your website official.
Go back to the dashboard and click Add a Domain.
You will be asked whether you want to register a new domain or transfer an old one. Choose the domain name you like to use and walk through the steps to complete the purchase.
Step 8: Activate Your Payment Processor
You can select from dozens of payment processors such as Authorize.net and Stripe. Shopify has its own payment processor: Shopify Payments which is easy to implement.
That’s it! You now have a fully functional Shopify store.
Step 9: Have a Shipping Strategy
Once products are ordered, how will they get to the end customers? You need to have a shipping strategy that covers details like:
- Pricing: Will you offer discounted or free shipping to your customers? This is an important decision that impacts your business, so it is essential to run the numbers and consider your options.
- Packaging: Lighter packaging means lower shipping costs and lower protection. Cardboard is heavier but also more protective.
- Locations: Will you ship locally, nationally or internationally? The answer can change how your business is going to grow in the future.
Shopify Shipping is here to help your business with negotiated rates with DHL, USPS, UPS, Canada Post, and others.
Step 10: Marketing Your Shopify Store
Marketing is an integral part of your ecommerce business. If you’ve decided to start an ecommerce business, you need to make an extra effort if you want to be successful at it.
You need to decide which activities will have the biggest impact on your business. Research some of the most commonly used tactics in your industry and make sure you have the skills needed to implement them.
Starting an ecommerce business online is not easy, but it doesn’t have to be intimidating. Whether you want to solve a problem, bring a new product into the ecommerce world, build a successful business to create opportunities for yourself and people around you, these ten steps can help you make your dream a reality.